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Week 3: Creative testing

Week 3: Creative testing

Message testing

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rose majeed
Week 2: Creative testing

Week 2: Creative testing

Message testing

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rose majeed
Week 1: Creative testing

Week 1: Creative testing

Message testing

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rose majeed
Week 5: Marketing attribution models

Week 5: Marketing attribution models

Time-decay attribution models

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rose majeed
Week 4: Marketing attribution models

Week 4: Marketing attribution models

Time-decay attribution models

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rose majeed
Week 3: Marketing attribution models

Week 3: Marketing attribution models

Linear attribution models

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rose majeed
Week 2: Marketing attribution models

Week 2: Marketing attribution models

First-touch attribution models

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rose majeed
Week 1: Marketing attribution models

Week 1: Marketing attribution models

Last-touch attribution models

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rose majeed
Week 4: The marketing funnel

Week 4: The marketing funnel

Retention & Advocacy

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rose majeed
Week 3: The marketing funnel

Week 3: The marketing funnel

BOFU: the decision!

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rose majeed
Week 2: The marketing funnel

Week 2: The marketing funnel

MOFU: the consideration stage

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rose majeed
Week 1: The marketing funnel

Week 1: The marketing funnel

Display Ads

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rose majeed
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