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Welcome back!

We hope everyone had a spooky halloweekend! Now that we’ve entered a new month, we’re exploring a new theme that ties in many of the concepts we’ve been discussing: the evergreen sales funnel. What separates this kind of funnel from an ordinary marketing funnel, you may ask? Well, the main difference lies in their automation, timing, and longevity. Evergreen sales funnels run continuously without constant manual intervention and can be entered at any time by potential customers. Once they’re set up correctly, Evergreen sales funnels are highly scalable and allow for continuous testing and improvement.

Let’s dive in! 🏃‍♂️🚀

News

Tools + Productivity

Strategy

Irresistible lead magnets

Your lead magnet is the irresistible offer that makes potential customers stop scrolling and take a second look, even when there are a million other things they could be looking at in our information-overloaded digital world.

Let’s break down some easy-to-automate lead magnet ideas that add value and infuse a personalized touch:

option a: the eye-opening quiz

If you’ve ever been down a BuzzFeed quiz rabbit hole, you get why everyone loves quizzes— people love hearing about themselves. Quizzes spotlight you or your work, and give you insights about yourself you may not have realized. Quizzes don’t just engage users with applicable insights— they also give you, the marketer, valuable data about your leads.

option b: the problem-solving checklist

What do people love almost as much as hearing about themselves? Quick wins. That’s why simple checklists that solve specific problems in your niche can be highly effective.

This is a great “in” for agencies offering educational-type services.

option c: the ultimate guide

Think high-value, comprehensive, and makes your leads think: “I can’t believe this is free!” providing value upfront leaves leads hungry for more.

option d: the exclusive webinar

Similar to problem-solving checklists, if your brand offers tools or educational content for a certain niche, educational content tailored to your target audience can be a great way to reel in leads. Using pre-recorded webinars also makes this technique easy to automate while providing an in-person touch.

option e: other freebies

Few people would turn down free stuff. Letting people have a taste of your product to see what they’re missing is a great way to reel them in so they can decide if your product is worth paying for.

Fitness studios, gyms, and other brands offering in-person experiences can take advantage of this:

But so can tools and tech companies (ever run out of free searches on your favorite AI model?)

If you’ve ever been to Costco and indulged in their plentiful free samples, you’ve probably bought a lot of things you wouldn’t have even noticed to begin with. Same idea with using freebies as a lead for your brand.

All these options have something in common: they provide immediate value, are easy to use or access, and boost brand awareness.

Maximum impact

Once you know what types of valuable content you’ll use as the carrot, it’s time to make sure the quality of your lead magnets is top-notch.

For one, keeping the design clean and professional is a must in today's overly crowded digital landscape- your lead magnet won’t even get a glance if it’s an eyesore. Headers, bullets, and plenty of white space are key.

Remember, people skim before they read.

Importantly, although you don’t want to go over the top with design, adding your brand’s unique touch through colors, logo, and overall style is a must for establishing and building brand recognition.

See if you can guess which brand these ads are for:

Of course, you can’t forget about the clear call to action: tell your audience exactly what to do next and take out the guesswork to make clicking as easy as possible.

(By the way, the brand is airbnb).

Positioning your lead magnet

You could have the most insightful quiz bundled up in an amazing design, but leads won’t click unless the positioning is right.

For one, you’ve got to solve a burning problem— address a specific, pressing issue your audience faces. Make the connection between the problem and solution (your product) as clear as day.

When you’re communicating your solution, space is precious, and using too many words will deter leads from even glancing at your ad. Make use of the few characters you have by sprinkling in power words like '“exclusive",” limited time,” “insider,” or “secret” to boost urgency and value.

Don’t just tell them what they’ll get— show them who they’ll become. Will they be more productive? More confident? Richer? Paint that picture!

Finally, don’t forget to leverage the power of social proof. If you’ve got impressive stats or testimonials, now’s the time to flaunt them. Something like “Join over 10,000 marketers who’ve doubled their traffic with this guide,” not only shows that your product was good enough to convince 10k people to use it, but also triggers a sense of FOMO.

Nobody wants to miss out on free gains!

Spotify has mastered the art of social proof with its’ “wrapped” feature. When wrapped season begins and everyone flaunts being in the top 0.001% of listeners for their favorite artist, Apple music listeners might start feeling the buyers remorse.

As an Amazon music listener, every time Spotify wrapped comes out, I contemplate making the switch.

Looking Ahead

If your evergreen sales funnel is a movie within a trilogy, the lead magnet would be the very first trailer. The teaser has just enough, action, intrigue, and humor to give people a laugh and get them excited to see the rest, but doesn’t give away to whole plot. You could have the world’s best party, but nobody will show up if you never send out invitations. Nobody will show up if you send out bad invitations either, except maybe your grandma.

If you’re interested in automating your marketing processes to grow faster, click here to learn more about how Loopgenius can help you.

Stay tuned for next week, where we’ll continue digging into November’s theme!

Evergreen Marketing Funnel

Week 1: Attraction (this week!)
Week 2: Engagement
Week 3: Conversion
Week 4: Retention

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