What’s up side hustlers, Jamasen here, CEO of LoopGenius and author of Beyond9to5. Every week we’ll cover one major tactic to grow your business, the latest news in AI, and awesome tools and resources.

In today’s edition

• ☝️ One Tactic - How to Twitter

• 💼 Tips to win over investors in uncertain times

• 🤖 AI tools that you should try

🔥 Tools for Side Hustlers 🛠️ 

🔍️ What we found for you this week 🔍️ 

Notion’s Hustle Hub Template: for side hustlers and entrepreneurs to grow their side business! It includes goal-setting, actionable milestones, and financial planning.

Canva Text to Image AI Generator: need graphics for your side business marketing? Create them in seconds with this tool on Canva!

Stan Store: making money outside your 9 to 5 became much easier with Stan. A Linktree competitor, Stan makes it easy to highlight all of your socials, links, waitlists, websites, and products in one place.

Unveiling the Twitter Magic of Character.AI: How This Rising Startup Secured 1.7M App Downloads

Today, we have an inspiring success story to share with you. It's about a startup called Character.AI, whose mobile app has skyrocketed to 1.7 million downloads since its launch in 2021. Can you believe it? This young company has already secured a whopping $150 million in funding! So, what's the secret behind their phenomenal growth? Well, grab a cup of coffee and get ready to be inspired, because it all comes down to one Twitter tactic.

Character.AI has a unique and powerful marketing tactic that has propelled them to success: active engagement with their audience on Twitter. But it's not just any engagement; it's genuine, authentic, and downright delightful. Let's dive into the magic behind their Twitter strategy and see how you can do the same for your own business.

Picture this: you stumble upon Character.AI's Twitter profile. It's vibrant, fun, and full of life. You notice something different - their brand voice. It's distinct and magnetic, drawing you in. They have injected personality into their tweets, making them relatable, humorous, and empathetic. It's like they're talking directly to you, like an old friend who genuinely cares.

Let's take a closer look at how Character.AI actively engages with their audience:

1. Replying to comments: No one is left behind in Character.AI's Twitterverse. They take the time to reply to every comment, no matter how big or small. It's not just about customer support; it's about forging connections. By acknowledging and responding to their audience, they create a sense of belonging and loyalty. It's like having a conversation with a friend rather than a brand.

2. Embracing their brand voice: Character.AI's brand voice is their secret weapon. They've carefully crafted a personality that resonates with their target audience. It's a combination of wit, humor, and genuine empathy. They're not afraid to show their human side and inject a little fun into every interaction. It's this unique voice that makes them stand out in a sea of tweets.

3. Celebrating user-generated content: Character.AI understands the power of their audience. They ask users to share their characters, creations, or solutions, and then celebrate them. By showcasing their followers' achievements, they not only make their audience feel valued but also inspire others to get involved. It's a win-win situation, creating a vibrant community around their app.

Now, here's the exciting part - you can do this too! Whether you're dreaming of building the next big thing like Character.AI or simply growing your side hustle, one tactic is active engagement on Twitter.

Remember– audience-building isn’t just about creating unique conversations. It’s about joining existing conversations where your target audience is. Ready to actively engage on Twitter and follow in the big footsteps of Character.ai?

Head over to LoopGenius to run Twitter loops! We’ll find your target audience for you and automate the replies, saving you time so you can hustle elsewhere 😎

 ✨ Side Hustles We Love ✨

Every once in a while we’ll find some side hustlers in our community that are just killing it and want to share them with you all. Check them out and spread good karma 💰 🚀

Meme of the Week

Share Beyond9to5

Enjoying Beyond9to5? Share it with a friend or two. Help your fellow side hustler grow! Together, we can empower more side hustlers to achieve success and make their dreams a reality! 💪 

If you hated this newsletter - share it with an enemy. 😡😏 

That's it for this week's edition of Beyond9to5. Stay tuned for more tips, news, and spotlights in our next issue. Until then, keep hustling!