Good morning, side hustlers, and happy Monday!

In today’s edition, we have:

• 🛠️ 5 tools to get your side hustle off the ground

• ⭐ 1 featured tool

• 📚 One lesson on Tiktok Shop

• 🚀 3 top tips to get your entrepreneurship juices flowing

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🛠️ Tools for Side Hustlers 🛠️ 
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• ⚡ WinChat - AI to 10x your customer engagement

• 📦 Crafted - AI-powered outreach tool for sales personalization

• 🌐 Roast My Web - Boost your website with smart AI feedback

• 👀 Frond - Make money with your content and community

• 🔁 LoopGenius - Automate your marketing process to land the first 100 customers for your personal brand, side hustle, or business

⚡ Featured tool: WinChat ⚡

It’s time to start using AI to boost your customer engagement and sales growth. With WinChat, it’s so simple: click on a button, they collect your website data automatically, and you're ready to go! Once you’re up and running, your WinChat chatbot replies to your visitors 24/7, turns them into customers, and increases AOV. You can preview and test your chatbot as much as you like before you activate it on your ecommerce store, and you can deactivate it at anytime, in one click.

WinChat is here to befriend your customers, understanding where they are on their shopping journey, and collect their emails without being awkward. With WinChat’s 24/7 support in over 90 languages, your customers always find what they're looking for in a heartbeat. Best-in-class customer experience: delivered. Best of all, WinChat generates extra sales with no extra effort. Immediately boost AOV with frictionless one click upsell offers - Winchat turns customer support into a profits center.

Get started with WinChat today!

📚 Marketing School 📚
Today’s Lesson: Taming the Tiktok Shop

What is the Tiktok Shop?

A few months ago, Tiktok rolled out its new feature, the Tiktok Shop. The update should theoretically enhance the user experience by benefitting both the seller and the audience. The Shop allows content creators to advertise their products in their videos, and it allows the audience to purchase those products without ever having to leave the app - completely frictionless. Given the many ways that Tiktok’s 1B+ users engage with the app - whether for pure entertainment, travel tips, product recommendations, or otherwise - the shop is a simple and effective way for users to monetize their content. Today, we will be breaking down how the Tiktok Shop works and some of the tools that you can leverage to sell your products better on the app.

What TikTok Shop Offers: (from the company’s press release here)

• In-Feed Video and LIVE Shopping: Shop tagged products directly from videos and LIVEs in the For You feed.

• Product Showcase: Browse product tiles, read reviews, and purchase directly from a favorite brand's profile. Businesses can curate custom product collections directly on their profile page.

• Shop Tab: Businesses display their products on a new product marketplace and customers can easily search and discover promotions. Product recommendations are showcased via product listings and shoppable content, and customers can manage orders, all within a single tab.

• Affiliate Program: Creators can connect with sellers through new commission-based product marketing opportunities. Creators have a new way to monetize their creativity by sharing products in short videos and livestreams, and sellers can choose the Affiliate plan that's the right fit for their brand.

• Shop Ads: New TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops, so customers can discover and complete purchases all within TikTok.

• Fulfilled by TikTok: A new logistics solution that lets merchants focus on their products while TikTok Shop stores, picks, packs, and then ships sellers' products to customers.

• Secure Checkout: TikTok works with trusted third party payment platforms to facilitate transactions on TikTok Shop, to ensure a quick, smooth, and secure checkout process. All TikTok protected US user data is stored in the US and managed by USDS.

The variety of ways to sell makes Tiktok a must-have for e-commerce players. The app allows you to market your product in virtually any conceivable way with an algorithm that enables unprecedented reach, and Tiktok will even handle shipping logistics for you if that is a barrier to entry.

Integrations

Of course, adopting an entirely new marketing channel is a chore. You don’t want to have to manage an entirely new storefront while also maintaining your other commerce platforms like Shopify or Amazon. Thankfully, Tiktok Shop has integrations with nearly all commerce platforms. Shopify merchants can manage their TikTok Shop directly from Shopify through the TikTok for Shopify App. TikTok also offers direct integrations and connectors with WooCommerce, Salesforce Commerce Cloud, BigCommerce, Magento and other leading commerce platforms. For merchants running omni-channel businesses, TikTok is partnering with leading multi-channel platforms including Channel Advisor, Feedonomics, Productsup, Pipe17, GoDataFeed, SellerCloud, Linnworks, ChannelEngine, ShoppingFeed, and Cymbio.

Get started!

It is abundantly clear that Tiktok has supplied the infrastructure for its users to seamlessly and successfully begin selling their products on the app. Tiktok is uncontested as the fastest growing social media platform, and its audience of over 1B users is a market that you should be amped to break into. Thanks to the simple sign-ups and integrations, you can reach this audience with ease and you don’t have to give up your already-established commerce platforms. So, what are you waiting for? Get selling on the Tiktok Shop now!

If you found this piece useful, let us know here, and good luck setting up your Tiktok Shop!

💡Entrepreneur Zone💡

💰 7 side-hustle ideas to make money and generate wealth in 2024.
Looking to start a side hustle for some extra money in 2024? Check out these seven internet-based home businesses to get you motivated. You don't have to have a fancy office or employees. Your desk or kitchen table and a strong internet connection are all that is needed. Read more here. 

💭 Tips for productivity and “working smarter” from fellow side hustlers.
"Work smarter, not harder" - words to live by, but this is often easier said than done. Here's how productive side hustlers are working smart on their projects. Read more here.

🤝 10 marketing trends that will dominate 2024.
The marketing landscape is evolving due to many factors: technological advancements, changing consumer behaviors, regulatory changes and more. Understanding the latest developments helps you formulate effective strategies to boost business development and enhance brand value, which is imperative to staying relevant and competitive in today's ever-changing market. Read more here.

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