Good morning, side hustlers, and happy Monday!

In today’s edition, we have:

• 🛠️ 5 tools to get your side hustle off the ground

• ⭐ 1 featured tool

• 📚 How to leverage zero-click content

• 🚀 3 top tips to get your entrepreneurship juices flowing

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🛠️ Tools for Side Hustlers 🛠️ 
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• 🐱 Sphinx Mind - Your AI marketing assistant

• ✨ Magical - Make tasks disappear, like magic

• 🤖 Gizzmo - Supercharge your earnings on WordPress

• 👀 Blenny - Harness the power of AI vision while you surf the web

• 🔁 LoopGenius - Automate your marketing process to land the first 100 customers for your personal brand, side hustle, or business

🐱 Featured tool: Sphinx Mind 🐱

We know you guys are always looking for ways to supercharge your marketing - cutting unnecessary spend while maximizing traffic to your business. With Sphinx Mind your life just got a whole lot easier. Using Sphinx Mind, you can seamlessly integrate with various marketing platforms and leverage tools for reporting, charts, website analytics, tag inspections, link checks, and more.

You can treat the platform like a personal marketing assistant that you can talk with and extract insights from. Sphinx Mind is already integrated with all the tools you already know and love - Facebook Ads, Google Ads, Google Analytics, and many more, so you don’t have to worry about giving up the channels you are used to using. With pricing plans for all types of businesses, get started with Sphinx Mind today!

📚 Marketing School 📚
Today’s Lesson: Zero-Click Content

In today’s digital world, everything is measured in clicks. We monetize with clicks, we measure performance, engagement, and success with clicks (that’s right, even this newsletter benchmarks with clicks!). That being said, it has become harder than ever to get that sought-after click.

Roughly 2/3 of Google searches end without a click, and the reason is quite simple. People want answers to their problems quickly and easily, and Google has made that possible. Now, when you look up “how tall is Ryan Reynolds?” the results are more useful than ever because you can get the answer to your questions in the snippet above the various website links below.

Links are clunky - there’s a reason why Instagram doesn’t allow it in their captions and why Snapchat and Tiktok keep links at a minimum. More importantly, no one wants to leave the app they’re on to go to a secondary website. Google and other platforms chose to sacrifice their visibility into consumer behavior (in the form of clicks) by opting for a method that better serves their audience - that is, zero-click content.

But, the question remains: how do you optimize your engagement and increase sales in a world where consumers won’t click on your product? The solution is to provide zero-click content of your own. As frustrating as it is to fly blind when advertising on these channels, perhaps there is something to be learned from the predicament. Are we embedding links for the benefit of our consumers? Or is it just a clunky tactic to generate insights? Rather than harvesting click data for our own insights, it would make sense to provide content as clearly and effectively as possible for our consumers. Amanda Natividad outlines the methodology behind zero-click content below:

“Giving the juiciest information upfront, earning engagement so the algorithm rewards your post, and building enough goodwill that your audience remembers you next time, seeks you out later, follows you on the platform, or even clicks on your profile to go find your call-to-action.” - Amanda Natividad, Sparktoro

Although it may seem to make more sense to gatekeep the most relevant information behind a click wall to get more clicks, that method is actually the result of misaligned incentives. The end goal of selling your product is not getting a click - it is selling the product! Given that, why wouldn’t we make our most relevant, sought-after content as accessible as possible? We see this tactic used in all sorts of media from movie trailers to podcast teasers. The key is to figure out which elements of your product are most important to your audience. From there, put that information front and center, and you should soon see your sales begin to climb.

If you found this helpful, let us know at the bottom of this email, and good luck optimizing your zero-click content!

💡Entrepreneur Zone💡

💰 3 ways to develop laser-like focus.
An exhausted mind wanders off-task and increases the chances of failure. Instead, use the "Goldilocks Zone" approach to boost focus in the face of distractions. Read more here. 

💭 Lead-generation agency testimonials are a gold mine for marketing strategies.
When Cameron Scully was on the hunt for effective growth strategies for his agency, one of the first things he did was dive into testimonials from lead-generation agencies serving businesses like his. Why? They often reveal what growth strategies are working for them and what would likely work for him. Read more here.

🤝 Content marketing strategy in the age of AI.
Content marketing has become an essential strategy for brands looking to attract and engage audiences. However, with the rise of AI, content marketing is undergoing rapid changes. Having a solid strategy is crucial for effective content marketing. Read more here.

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